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Okay, but how much moola do you ask for?! Below are a few guidelines:īefore we get to the topic of how much to ask for, let’s make sure you understand how royalties work. The most common methods of pay for art licensing are:ġ – ROYALTY: This is where the manufacturer pays the artist a royalty percentage of their gross sales.Ģ – ROYALTY WITH ADVANCE UP FRONT – Sometimes there will be an advance payable up front, which is later deducted from future royalties.ģ – FLAT FEE – A one-time fee is paid instead of royalties. With confidence comes more deals, and no more lost opportunities. SIGN UP HERE! )įEAR THE LICENSE DEAL NO MORE – I promise you that once you begin to understand how these things work, you’ll feel more confident with deal-making. (For more on art licensing: sign up for my FREE ten week series called “ ART LICENSING MADE EASY” which teaches how to license your art, negotiate contracts and know what to charge $$$. Licensing Art means – you retain all copyrights © to an image, and license, or “rent”, the art to someone for either a one-time use, such as in a magazine or advertising campaign, or for a longer term use to print on products, such as a t-shirt line or pottery, greeting cards, etc. Often, artists will turn down a good opportunity because they are paralyzed by the fear of making a mistake and charging too little.Īnd when it comes to licensing your art, there are many different ways to be compensated. Many artists have a hard time financially because they just don’t know what to charge. In the art business, while one creative can garner $10,000 for a painting, another can only get $500 for the same size and medium. If only artists could do the same, then pricing would be so much easier! I think that at one time in the past, the wise plumbers got together and said “ let’s all charge the same high price so we all get paid well!” When you need to have your sink unclogged, there’s little difference in price from plumber to plumber.
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(Artwork provided by the wonderful, fun and talented Sara Jane Franklin.)